A 200 member cross-country wide panel at TIFF (Toronto International Film Festival) recently compiled a list of the 150 essential films of Canadian cinema history, including the top ten most influential Canadian ads. I was pleased to learn that IKEA 'Start the Car!' was chosen alongside other iconic tv spots like Dove 'Evolution', the Molson Canadian 'Rant' and Tropicana 'Arctic Sun'.
I created the IKEA spot with Andrew Bradley back in 2005 at an advertising agency called, Zig and we never thought it be a part of history. Congratulations to all the other spots that made the list. It’s a huge honour to be part of it. ‘Start the Car!’ and the entire 150 list will be part of the Canada's 150th Anniversary celebrations, starting in April of 2017.
Director: Mark Gilbert, DOP: Tico Paulakakis, Editor: Leo Zaharatos, Music: Ted Rosnick, Transfer: Technicolor
Zig: Andy Macaulay, Elspeth Lynn, Lorraine Tao, Shelley Brown, Christine Harron, Janet Woods, Sharon Nelson
IKEA: Cass Hall, Nandini Ventakesh, Ravi Krishnan